When someone nearby searches for what you do, Google shows a map with a handful of businesses, then a list of websites. Local SEO is the work that puts you in both. I explain it in plain English, do the parts that need doing, and never promise a ranking nobody controls.
Map + list
Both halves of the search results
$109.99/mo
Care plan, with ongoing Google tweaks
No tricks
Nothing bought, faked or stuffed
In person
Gold Coast & Brisbane, or remote
Search for something like “electrician near me” and you'll usually see a map with a few businesses at the top, before any websites. Plenty of people choose from those few.
Those places come from Google Business Profiles, not websites. So the profile is normally the first job: no website gets you onto that map without one.
Your website fills the list underneath, and it's what people check before they call. The profile and the site need to tell the same story.
No secret setting: local rankings mostly come down to these four, done properly and kept up.
Free, and yours. Your exact business name with no extra keywords, the most specific category, the areas you serve, and your address hidden if customers don't come to you. Google verifies it with you, so you hold the keys.
Ask every happy customer, with a direct link so it takes a minute, and reply to every review. Don't pay for reviews, swap them for discounts or only ask the fans: Google's rules ban all three.
A page for each service, answering what customers ask. A suburb page earns its place by showing real jobs or photos from there. A block of suburb names, or copies of one page with the name swapped, is what Google calls spam.
Your name, phone number and area should match exactly on your site, your Google profile and directories like Bing and Apple Maps, plus hidden labels that tell Google who you are and where you work.
Google's free tool for site owners shows which searches you appear in, and how often people click.
Your Google Business Profile counts the calls, direction requests and website visits from your listing.
Only forms that actually sent are counted, so you judge the work on enquiries, not visits.
What I changed, what it did and what's next, written for you, not for another SEO person.
Real projects, with the full story on each case study. I don't publish ranking figures a client hasn't approved.
Vending machine placement · Brisbane, QLD
A Wix replacement built to rank suburb by suburb across Brisbane
Playground design & construction · Burleigh Heads, QLD
A photo-led site for a playground builder, with a page for every service and every place it has built
Mobile locksmith · Logan, QLD
A phone-first locksmith site built for 2 a.m. callouts in Logan
Google Ads management · Gold Coast & Brisbane
A Google Ads portal that grades every campaign A–F and shows its working
Local SEO isn't one fixed package, so here's exactly what comes with what.
Every build, from $400, is set up for Google from day one: the basics on Starter, the full Google setup on Professional, plus Google's tracking tools on Enterprise.
Ongoing Google tweaks are included in the $109.99/mo care plan, with hosting, security, content updates and a quarterly check-up on results.
A check of where you rank, help with your Google Business Profile, and new local pages where they're worth having. Priced to your business: ask for a fixed quote.
Where you show up today, for the searches that bring work, in the areas you care about.
Your Google profile, then your details everywhere, then your site's pages, including how fast they load on a phone.
Reviews, real local content and regular small fixes. Steady work beats one big push.
How a website build runs is on how I work.
Fixing your Google profile can make a difference within weeks. Climbing for competitive searches usually takes months, depending on your competitors and reviews. Anyone who gives you an exact date is guessing.
Yes. Set it up as a service-area business and hide your home address. You list the areas you travel to instead, and your street stays private.
No. Make a page for a place when you've got something real to put on it: jobs, photos, local details. A few strong pages beat dozens that only change the suburb name.
No, and be wary of anyone who does. Google decides rankings, and the map also depends on where the searcher is standing. What I can promise is the work: done properly and measured honestly.
Yes. Ads can bring calls while the free results build up. I check existing accounts with Metads, my own grading tool, and count a lead only when an enquiry actually sends.
Absolutely. You can set up your Google profile and ask for reviews today. I'll show you how, and take on the parts you'd rather not.
Tell me what you do and the areas you cover. I'll reply within one business day with a plain-English plan.