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Plain-English advice on websites, Google and AI

Practical articles for small-business owners: what a website should cost, how to show up on Google in the suburbs you work, where AI really saves time, and the real projects behind it all.

Studio news
·3 min read

Latest post: My Brother Said Half My Website Was Tech Talk. He Was Right.

My brother said the site looked great and the pricing was right, but it spoke to developers. Here's what I changed so business owners feel at home.

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Studio news· 4 min

Now Offering AI Coaching: Claude, Set Up on Your Own Computer

Hands-on AI coaching for small businesses: a 1:1 Kickstart, small-group classes and a support retainer, with Claude set up on your own computer.

AI· 4 min

Consulate: An AI Agent Town That Asks Before It Acts

Consulate is my own experiment: a small town of AI agents that research and draft for real businesses, where nothing goes out until a person approves it.

Case study· 4 min

Bespoke, Not Template: Two Websites for the Gadd Group

GKD Management and Playscapes are both Gadd Group businesses with very different jobs to do. Here's why each one got its own design, built around it.

Growth· 3 min

Is Your Ad Money Working? Grading Google Ads Campaigns A to F

I built a portal that grades every Google Ads campaign A to F against the same fixed checklist, so you can see what's wasting money and why.

Case study· 4 min

Replacing an Expensive Wix Site Nobody Could Find

How I replaced a Brisbane vending company's invisible Wix site with one built to show up suburb by suburb, plus 54 local pages and an owner dashboard.

AI· 4 min

From Plan to Bill of Quantities: AI Reads the Legend, You Stay in Charge

I tried to fully automate landscape takeoffs and found exactly where it breaks. So I built a tool where AI reads the legend and scale, and a person traces.

Case study· 4 min

One Daily To-Do List for a Remedial Builder's Whole Operation

Leads, site visits, quotes, crews and vans in one ranked daily list, where AI drafts and a person approves. An anonymised look at an operations platform.

AI· 3 min

AI Study Plans That Start From What You Already Know

Learn is an app I'm building that checks what you already know, then has Claude plan dated study steps around your weekly hours and your deadline.

AI· 3 min

Turning a Handful of Photos Into a 3D Model

I built a service that turns 2 to 50 ordinary photos into a 3D model you can spin around in the browser, with heavy computing that switches off when idle.

Pricing· 6 min

How Much Does a Small Business Website Cost in 2026?

What a small business website really costs in 2026: DIY, freelancer and agency price ranges, the running costs to budget for, and red flags to avoid.

AI· 4 min

AI Without the Hype: Five Admin Jobs to Hand Over First

AI is useful for small businesses when it's pointed at a real job, not a demo. Five admin jobs to hand over first, and how to start without the risk.

Growth· 4 min

Why SEO Matters for Small Businesses, in Plain English

A beautiful website nobody can find is an expensive business card. What SEO actually is, what moves your Google ranking, and what you can do this week.

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