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Tourism & asset management · Burleigh Heads, Gold Coast · 2026

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A custom site that explains a specialised tourism-services firm to owners, operators and government buyers

A custom marketing site for GKD, the Gadd Group business that manages and maintains tourism assets, with a page for each of its four services, a learning hub of eight articles and an owner analytics dashboard.

Client
GKD Tourism & Asset Management
Industry
Tourism & asset management
Location
Burleigh Heads, Gold Coast
My role
Design, build and SEO
Year
2026
Status
Live
Contact meVisit live site (opens in a new tab)

By · Updated

GKD homepage hero with the headline Caring for Tourism Today. Securing Its Tomorrow over a coastal photo, with an ochre Get in Touch button
The homepage, written for owners, operators and government buyers.Desktop full size: The homepage, written for owners, operators and government buyers.

The brief

GKD is part of the Gadd Group. It offers outsourced operations management and guest-facing maintenance for land-based tourism, visitor accommodation and managed assets, either as one combined service or as standalone engagements.

That's a specialised B2B offer, sold to owners, operators and government bodies, and it takes some explaining. GKD needed a site that explains it clearly and looks credible to that audience, plus a domain to go with it.

What I built, and why

  1. A warm palette, refined in clear rounds

    I designed and built the site from scratch in February 2026, in a warm palette of eucalyptus green, sandstone and burnt-ochre buttons, with DM Serif Display headings.

    The client's feedback came in rounds, including a written “Website Feedback V2” document covering the headline, story, leadership bios, how they work and each service. I applied it section by section, and when they asked for imagery that felt more like a tourism product, I replaced the first round of photos and added director profiles to the About page.

    Four service pillar cards titled Lead, Operate, Maintain and Sustain under the heading Comprehensive Tourism Management
    Green, sandstone and ochre, with the four service pillars up front.View full size: Green, sandstone and ochre, with the four service pillars up front.

  2. Four pillars, each with its own page

    I split the offer into four service pillars: Lead, Operate, Maintain and Sustain. Each has a section on the services hub that lists exactly what's included.

    In October 2026 each pillar also got its own dedicated page, which links to related articles and to the other services, so a buyer who only needs maintenance lands on a page about maintenance.

    Services page section numbered 01, Lead: Strategic Management and Advisory, with an Our Services Include list
    Each pillar lists what's included and links to its own page.View full size: Each pillar lists what's included and links to its own page.

  3. Articles that do the explaining

    I wrote a Learning Centre of eight long-form articles: managed tourism, tourism impact, sustainable practices, park financing, seasonality and migration, wildlife and ecosystems, endangered species, and conservation success stories.

    Each article has Article and breadcrumb structured data and links to the service it supports. Buyers get their questions answered, and search engines get far more real content to index than a four-page brochure would give them.

    Learning hub grid of article cards including Sustainable Practices for Wildlife & Parks and Park Financing & Asset Management
    Eight articles that explain the field to buyers.View full size: Eight articles that explain the field to buyers.

  4. Content in the HTML, then an SEO audit

    In March 2026 I moved 11 pages from browser-only rendering to server rendering, so their content is in the HTML search engines see first, and gave every article its own title, description and canonical URL.

    In October 2026 I ran an SEO audit and fixed what it found, and added privacy and terms pages and complete business details to the structured data. Phone, address and hours live in one config file that feeds the footer, contact page, legal pages and schema.

  5. Analytics without asking me

    In September 2026 I added an analytics-only owner dashboard from my site template, so the Gadd Group can see traffic, enquiries and uptime without asking me. I kept it to analytics on purpose: there's no store or billing to manage.

    The contact form sends through my shared mail service, and an enquiry only shows in the dashboard after the email has actually gone.

    Owner dashboard panels for traffic sources, top pages, device split, a recent activity feed and uptime
    Traffic sources, the most-read pages and recent enquiries in one view. Demo data.View full size: Traffic sources, the most-read pages and recent enquiries in one view.

What shipped

  • Live at gkdmanagement.com.au. On 23 October 2026 the home page, a dedicated service page, the learning hub and the privacy page all returned 200.
  • Home, about (with director profiles), a services hub, four dedicated service pages, contact, privacy and terms.
  • A Learning Centre of eight long-form articles, each linked to the services it supports.
  • Organization, LocalBusiness, WebSite, Service, Article, BreadcrumbList and ItemList structured data.
  • Server rendering for 11 pages in March 2026, with all 21 pages at the time statically generated and their content in the HTML.
  • The gkdmanagement.com.au domain, arranged for the client.
  • An owner analytics dashboard, merged on 7 September 2026: overview, traffic with Google and Meta ad attribution, activity and uptime.

I can build something like this for your business.

Contact me

Questions about this project

How do you handle feedback from the client during a build?

For GKD I worked from the client's own written feedback document, section by section: headline, story, leadership bios, how they work, and each service. Changes went in as separate rounds, so it was always clear what had changed and why.

Why put educational articles on a B2B services site?

GKD's offer takes some explaining. The eight articles explain the wider field (managed tourism, sustainability, park financing, seasonality) to owners and government buyers, and each one links to the service it relates to. They also give search engines more real content to index than a four-page brochure would.

Can we see how the website is doing without asking you?

Yes. GKD has a private owner dashboard showing page views, visitors, where traffic comes from (including Google and Meta ads), which articles get read, contact-form enquiries and uptime. It's first-party, so it doesn't rely on a third-party analytics account.

Our site looks fine but isn't showing up properly in Google. What could be wrong?

Often it's how the pages are built. GKD's pages were originally rendered in the browser, which can leave search engines with very little to read. I moved them to server rendering so the content is in the page from the first byte, and gave each page its own title, description and canonical URL.

We don't have our own photos yet. Can we still launch?

Yes. GKD launched with licensed, tourism-themed photos chosen to match the services, and real photos can replace them later without touching the layout. The director photos came from the client.

Can you build a site for a firm that sells a complex service?

Yes. Most of the work on GKD was structure: splitting the offer into four clear services, giving each one its own page, and backing them with articles that answer buyers' questions. Get in touch and I'll talk it through with you.

Want a site that explains a complex service?

If your offer takes some explaining, I'll structure it into clear service pages and articles that answer your buyers' questions.

Contact me
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